While it’s much more complex than drawing doodles, and much less complex than rocket science, it starts with our clients business. First we work to understand their marketing problems and add every bit of information we can gather into our brand funnel. Next, we work tirelessly to develop the big idea that will both solve the marketing problem and engage consumers in a big way. Finally, we work to plan and purchase traditional and new media to communicate to our target in the most meaningful way possible, for the least amount possible. When all is said and done, your marketing dollar will have paid for itself many times over.