METHODIST HEALTH SYSTEM
Where Life Shines Bright

Challenge:
Reverse declining brand awareness of a history-making system of hospitals.

Approach:
Before we began working with Methodist Health System, its light was dimming and patient awareness surveys and preference numbers were declining. Methodist needed inspiration and found it with a newly created brand. A perfect fit for a health care system known for its charity care and community commitment, our “Where life shines bright” brand turned the tide and, with the help of TV, radio, outdoor, print and direct mail, increased both patient awareness and preference numbers. In fact, every major service line increased and remains on the rise. Since working with RD&F, Methodist has opened new hospitals and health centers across the Metroplex, and continues to grow. We have not only helped to increase private insurance patients, but our total charges attributable to marketing efforts reach more than $50 Million annually!

VERIZON YELLOW PAGES
From Bags to Riches

Challenge:
Boost usage of phone books arriving in doorstop bags across the nation.

Approach:
What began as a small project for a phone book bag design, became a highly successful national TV, radio, newspaper, outdoor and transit campaign. To boost book usage, we created a fun, interactive “Scratch and Win” promotion tailored to each media market and rolled out as new directories were delivered. In Manhattan, for example, we blanketed subway stations and Times Square. The results showed. Usage was up from New York to Seattle, with increases ranging from 16% to 117%! Scratch and Win TV also won big in the national Telly Awards.

CIRRO ENERGY
Turn it on Texas

Challenge:
Launch a Texas electric company startup in a highly competitive market.

Approach:
I
n 2001, before Cirro was Cirro, it was just four guys and a vision. Working with the founders, we created everything from the name and identity to a business plan, and all marketing and advertising materials. We created and supported an agent network, developed a website where consumers could compare rates and signup, created engaging TV, radio, print, direct mail, and interactive advertising, and placed media throughout the state. As a result, Cirro Energy quickly grew from a four-man startup to selling $130-Million-worth of power a month, and in 2008, sold to mega-company Dominion Power.

FOX & JACOBS
More Behind Every Door

Challenge:
Reinvigorate a 50-year-old homebuilder brand known for its simple, spacious floorplans.

Approach:
In addition to a total brand redesign, we embraced the brand’s heritage with a new tagline “More behind every door.” Employing an integrated sales collateral, print, outdoor and radio campaign, and our strong local media buying expertise, we increased brand likeability by 31%, preference by 20%, and people who identified F&J with “more room” by 41% – all in less than six months! We also picked up another amenity: a Best Radio Campaign in the Home Builders Association’s McSAM Awards.